Digital Marketing Specialist

Company: Teknor Apex
Location: Pawtucket
Posted on: June 11, 2021

Job Description:

The Digital Marketing Specialist will help drive the company’s digital presence and support the execution of programs across all divisions, with a key focus on our website, social media, paid advertising, email marketing and marketing automation.  Using a data driven approach, this role will analyze the performance of these programs, create reporting dashboards, and make recommendations for improvements that increase lead generation, audience engagement and overall performance.

Website

• Responsible for the day-to-day updates to the company’s website and assist with new project requests
• Perform ongoing SEO and keyword research (using SEMrush or similar tools) to implement optimization recommendations on new and existing content and campaigns
• Using google analytics and other software tools, analyze website performance and create regular reports for the department including data driven recommendations for UX improvements
• Provide digital support for global programs as we expand our web presence in other world regions

• Assist in the execution of online webinars
• Manage external vendors as needed for support and expertise

Social Media & Paid Advertising

• Develop a social media plan which supports all business units and strategic topics with the goal of increasing lead generation and engagement among existing audiences
• Work with key stakeholders to create an editorial calendar and manage the execution across all Teknor Apex channels 
• Optimize existing channels by developing plans to grow followers, engagement, and build out the brand experience on social media platforms such as LinkedIn and Facebook
• Create and manage our pay-per-click (PPC) and paid media campaigns
• Track, report, and analyze all social media channels and paid media programs

Email Marketing & Automation

• Execute email marketing campaigns with direction from product marketing team
• Analyze performance of campaigns using analytics, A/B testing and identify opportunities to increase campaign performance
• Assist with lead segmentation and data integrity 
• Ensure privacy and GDPR regulations are followed throughout all digital campaigns

Education and/or Work Experience Requirements:

• Position requires 4-6 years of marketing experience
• Bachelor’s degree in marketing, communications or related field
• Passion for marketing, data, and learning new technologies
• Experience working in different software tools including marketing automation, website management systems, and basic knowledge of Adobe Creative Suite
• Knowledge of SEO optimization and website UX / UI
• Advanced understanding of Google Analytics or certification preferred
• Strong analytical and strategic thinking skills with ability to make data-driven decisions
• Stay up-to-date with latest industry trends and best practices for digital marketing
• Team player mentality with strong project management skills

Keywords: Teknor Apex, Pawtucket , Digital Marketing Specialist, Other , Pawtucket, Rhode Island