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Sr Manager, Global Brand Development & Marketing

Company: HireTalent
Location: Pawtucket
Posted on: June 6, 2021

Job Description:

Job Description Job Title- Sr Manager, Global Brand Development & Marketing
Location- Pawtucket, RI
Duration- 06Months
At Client's, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through teamwork and thrive personally. This enables us to deliver results in all aspects of our business.

A day in the life as a Sr Manager Global Strategic Marketing...
As a strategic marketer, you will help the Hasbro Gaming team develop demand generation plans to achieve commercial objectives. In doing so, you will:
" Develop pan-gaming marketing strategies rooted in consumer insights that can be activated across various consumer touchpoints (the Hasbro Gaming Brand Blueprint)
" Create demand-generating marketing plans for priority business units and brands, linking segment strategy to overall pan-gaming strategy
" Write creative briefs and manage agency creative process from kick-off to completion in cross-functional partnership with internal insights and analytics team and agency partners
" Partner with internal global insights and analytics team to conduct key message and creative testing as well as ongoing management of marketing analytics and measurement to optimize strategy
" Leads strategic eCommerce approaches to drive consistency and best practices across the portfolio
" Manage scopes, advertising budget and content delivery schedules on behalf of the marketing organization
" Serve as brand champion and a key partner for all regional markets and partners
Required Skills What you ll bring...
" You are a seasoned and strategic business partner that is able to partner with cross-functional team members to achieve one common goal.
" You are highly collaborative and able to work effectively across various areas of the organization regional marketing teams, the Global Consumer Organization and Analytics and Insights management (AIM)
" You have excellent leadership and team building/management skills, the ability to provide clear and concise direction and feedback to internal and external partners as well as the ability to influence others.
" You are keenly aware of the world around you and look for ways to learn from it.
" You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen.
" You are trend-savvy and think broadly about the competitive landscape.
" You have an entrepreneurial spirit but excel at demonstrating that within a corporation the ultimate entrepreneur.
" You experiment and take risks, even when there is a chance of failure.
" You re comfortable searching outside formal boundaries to improve the status quo.
" You are passionate about future trends that will influence how industries change and evolve.
" You actively seek and listen to diverse points of view.
" You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.
Required Education Bachelors Degree in Marketing, Advertising or related field
MBA preferred
Required Years of Experience Minimum of 7+ years of progressive experience supporting a fully integrated marketing program

Keywords: HireTalent, Pawtucket , Sr Manager, Global Brand Development & Marketing, Other , Pawtucket, Rhode Island

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