Sr Manager, Global Brand Development & Marketing
Posted on: June 6, 2021
||Job Title- Sr Manager, Global Brand Development & Marketing
Location- Pawtucket, RI
At Client's, we embrace the unique skills, experiences, talents and
perspectives of our global workforce which, combined with our
culture of curiosity and innovation, generates the best ideas. We
live our values of Community, Passion, Integrity and Creativity,
and we re committed to giving our 5,000+ employees opportunities to
build their individual capabilities, balance work and home, deliver
excellence through teamwork and thrive personally. This enables us
to deliver results in all aspects of our business.
A day in the life as a Sr Manager Global Strategic Marketing...
As a strategic marketer, you will help the Hasbro Gaming team
develop demand generation plans to achieve commercial objectives.
In doing so, you will:
" Develop pan-gaming marketing strategies rooted in consumer
insights that can be activated across various consumer touchpoints
(the Hasbro Gaming Brand Blueprint)
" Create demand-generating marketing plans for priority business
units and brands, linking segment strategy to overall pan-gaming
" Write creative briefs and manage agency creative process from
kick-off to completion in cross-functional partnership with
internal insights and analytics team and agency partners
" Partner with internal global insights and analytics team to
conduct key message and creative testing as well as ongoing
management of marketing analytics and measurement to optimize
" Leads strategic eCommerce approaches to drive consistency and
best practices across the portfolio
" Manage scopes, advertising budget and content delivery schedules
on behalf of the marketing organization
" Serve as brand champion and a key partner for all regional
markets and partners
||What you ll bring...
" You are a seasoned and strategic business partner that is able to
partner with cross-functional team members to achieve one common
" You are highly collaborative and able to work effectively across
various areas of the organization regional marketing teams, the
Global Consumer Organization and Analytics and Insights management
" You have excellent leadership and team building/management
skills, the ability to provide clear and concise direction and
feedback to internal and external partners as well as the ability
to influence others.
" You are keenly aware of the world around you and look for ways to
learn from it.
" You can figure things out and creatively and positively respond
to pressure beyond your control and still make things happen.
" You are trend-savvy and think broadly about the competitive
" You have an entrepreneurial spirit but excel at demonstrating
that within a corporation the ultimate entrepreneur.
" You experiment and take risks, even when there is a chance of
" You re comfortable searching outside formal boundaries to improve
the status quo.
" You are passionate about future trends that will influence how
industries change and evolve.
" You actively seek and listen to diverse points of view.
" You are a proactive, high energy, collaborative, and responsive
team member with both a strong creative and financial acumen and
||Bachelors Degree in Marketing, Advertising or related field
|Required Years of Experience
||Minimum of 7+ years of progressive experience supporting a
fully integrated marketing program
Keywords: HireTalent, Pawtucket , Sr Manager, Global Brand Development & Marketing, Other , Pawtucket, Rhode Island
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