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Senior Manager, Digital Merchandising Brand Writing

Company: Jobleads
Location: Pawtucket
Posted on: June 6, 2021

Job Description:

Senior Manager, Digital Merchandising Brand Writing At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come. At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we're committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through teamwork and thrive personally. This enables us to deliver results in all aspects of our business. Are you a dynamic, creative leader known for rallying your team to success in a fast-paced, forward-thinking company? Do you have a passion for SEO-infused copy that boosts conversion rates and delivers an engaging user experience? Would people you've worked with describe you as confident, positive and strategic? If so, we want to meet you! We're seeking a digital-minded team leader to manage a group of writers within our Digital Merchandising team. With the support of seasoned staff, this Senior Manager will be responsible for delivering best-in-class Amazon and Omnichannel PDPs, as well as on-brand consumer messages for toy packages, instructions, and supporting collateral. This position demands someone who is able to analyze marketing objectives, generate PDP strategies, present work in a story-centric format, manage a budget, collaborate with global partners, and keep a creative team on track all while leading by example and with a strong sense of purpose. A day in the life as a Senior Manager: (60%) Manage a team of creative writers: Ensure writers are delivering persuasive, SEO-enhanced product descriptions tailored to a range of target consumers Lead your team to success by instilling digital-first thinking and a global, consumer-focused mindset Deliver regular feedback and coaching to drive employee performance Model a sense of enthusiasm, ownership, and personal commitment to the team (40%) Contribute to Hasbro's eComm approach with the larger Digital Merchandising team and our internal cross-functional partners: Leverage relevant eComm analytics to help architect and implement high-performing eComm strategies Stay current on evolving SEO trends, retailer content requirements, and algorithms Introduce and advocate for digital-first tools & approaches across the company Strengthen relationships with other departments, including Marketing, Sales, Design, Video, and Legal What you'll bring: BA in Writing, Digital Merchandising, or equivalent related experience required Minimum 5+ years experience in developing online content following search and conversion strategies, or equivalent Deep understanding of SEO and algorithmic search function Ability to break down business unit goals into achievable team objectives Advanced presentation and communication skills Leadership skills within a changing and fast-paced environment Ability to draw accurate conclusions from consumer insights and make decisions quickly Confidence, resilience, and a positive attitude Join us and be part of creating the world's best play experiences. Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more! Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. Job Segment: Branding, Merchandising, Brand Manager, Senior Brand Manager, Retail, Marketing All rights reserved. All audio, visual and textual content on this site (including all names, characters, images, trademarks and logos) are protected by trademark, copyrights and other Intellectual Property rights owned by Hasbro or its subsidiaries, licensors, licensees, suppliers and accounts.

Keywords: Jobleads, Pawtucket , Senior Manager, Digital Merchandising Brand Writing, Other , Pawtucket, Rhode Island

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