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Manager, Global Brand Development & Marketing - Star Wars

Company: Hasbro, Inc.
Location: Pawtucket
Posted on: June 6, 2021

Job Description:

At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come.

We're seeking a Manager, Global Brand Development & Marketing to join our Star Wars Team!

Hasbro has a strategic partnership with Lucasfilm's Star Wars brand to develop action figure, role-play products, and more that help bring one of the Galaxy's greatest brands to life!

In this role we need an innovative and results-oriented product & consumer marketer to help manage global product development & marketing for our high-profile Star Wars Kid targeted business. Partner with cross-functional teams and internal and external partners on all phases of product and marketing development to drive kid segments. A top candidate possesses a strong work ethic and a passion for the happiness that Star Wars toys bring to kids and fans of all ages around the world!

A day in the life as a Manager Global Brand Development & Marketing:

As a digital-first problem solver, creative consumer marketer and brand developer, you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:

  • Partner with cross-functional internal teams and external partners to execute key brand initiatives, including finding innovative ways to grow the business and exceed goals
  • Use social insights to help drive product innovations to connect with our consumers
  • Demonstrate creative thinking and use consumer insights to drive product innovations and better meet/exceed consumer demands
  • Develop overall go-to-market product strategy to share with all the markets!
  • Develop primary assets for advertising and other marketing communications
  • Become the global consumer insights and competitive market segment specialist to demonstrate insights on product line, brand, and category development
  • Partner with regional marketing teams to understand business needs, retailer trends & challenges, share findings, identify growth opportunities, and provide guidance on local plans
  • Provide timely and consistent communication of brand activity and key information to internal business partners
  • Align premier content and storytelling with strong commercial plans, driving to shelf execution

What you'll bring

You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation - the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You're comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment. You bring strong communication and presentation skills. You build solid relationships with both internal and external partners.

Education and Experience Requirements:

  • Minimum of 5 years of progressive experience supporting a fully integrated marketing program, or equivalent
  • Bachelor's Degree in Marketing, Advertising or related field, or equivalent.
  • MBA preferred

Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation

Keywords: Hasbro, Inc., Pawtucket , Manager, Global Brand Development & Marketing - Star Wars, Other , Pawtucket, Rhode Island

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