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Brand Writer - Digital Merchandising, eCommerce

Company: Hasbro, Inc.
Location: Pawtucket
Posted on: May 3, 2021

Job Description:

At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come.

Hasbro's Digital Merchandising, eCommerce team is looking for a talented Brand Writer!

Are you a naturally gifted storyteller and a competent executor of multiple projects under tight deadlines?

Do you have a passion for using SEO strategies to boost conversion rates, as well as building the story behind a new IP?

Would people you've worked with describe you as passionate, organized, and motivated?

If so, we want to meet you! Please include your resume and a link to your online portfolio (or bundle of writing samples if you don't have an online presence).

A Digital Merchandising Brand Writer's Day to Day:

  • Work closely with Marketing, Graphic Design, Product Design, Engineering, Legal, Quality Assurance, and Global Adaptations to understand product features and positioning and to contribute to brand development
  • Write persuasive, SEO-enhanced product descriptions tailored to target consumers, motivating shoppers to click "buy"
  • Lead your brand team toward success by promoting digital-first thinking and eCommerce strategies
  • Develop product names, taglines, package copy, instructions copy, & in-pack collateral
  • Conduct copy approvals and respond to legal, licensor, and marketing comments
  • Initiate and attend team meetings, product kick-offs, brainstorms, approval meetings, and status meetings
  • Assist in the development of easily communicable brand Tone of Voice/verbal identity, capturing and defining the essence of brand
  • Research and use relevant product info and consumer insights to make data-driven decisions

What You'll Bring to the Team:

  • Understanding of SEO and algorithmic search function
  • Ability to create keyword-infused, conversion-boosting product descriptions, written in a creative and shopper-friendly style
  • Confidence pitching work to peers as well as top-level executives
  • BA in English, Writing, Journalism, or equivalent related experience required
  • Minimum 3-5 years' experience in creating/editing consumer-targeted written materials
  • Command of all aspects of creative writing, including naming products and writing against a defined brand strategy
  • Talent in writing in a range of styles and managing numerous concurrent projects at different phases of development
  • Knowledge of communication strategies
  • An eye for pairing appropriate words with visual elements
  • Ability to adapt to changing circumstances in a fast-paced environment
  • Flexibility to work independently or collaboratively
  • Excellent attention to detail and dedication to accuracy
  • Enthusiasm, resilience and a positive attitude!

Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Keywords: Hasbro, Inc., Pawtucket , Brand Writer - Digital Merchandising, eCommerce, Other , Pawtucket, Rhode Island

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