Sr Director, Global Brand Strategy & Marketing - Hasbro Gaming
Location: Pawtucket, Rhode Island, US, 02861
At Hasbro we’re changing the face of play and entertainment.
We’re looking for people who want to explore, experiment and
innovate to come up with the best ideas. Our culture of community,
passion, integrity, creativity and inclusion has inspired our
diverse team of highly skilled, highly creative and highly
committed individuals for 90+ years and we believe the best if yet
Hasbro Gaming is seeking a Sr. Director, Global Brand Strategy &
Marketing to join their team!
We have an immediate need for a results-oriented, strategic
global marketer to drive our brand messages and vision around the
world for AVALON HILL.
Avalon Hill (a division of Hasbro Gaming) is a global market
leader in the core, face-to-face gaming category with iconic brands
like Risk, Betrayal, HeroQuest, Axis & Allies, Robo Rally, and many
more. The right candidate will build a global brand strategy and a
cohesive and actionable category marketing plan for the brand,
leveraging the best thinking from around the world and realizing
synergies in execution. Partnering with internal and external
resources, you will develop and execute integrated programs and
drive the development of a compelling, cohesive brand with
expressions across product categories. The successful leader will
engage licensees and promotional partners to expand the brand reach
and develop marketing campaigns and a toolkit for regions around
the world to launch and grow excitement around the Avalon Hill
brand as well as its portfolio of titles, growing this $50M a year
business to five times its size in five years.
Primary Duties & Responsibilities:
The Sr Director, Global Brand Strategy & Marketing will serve as
a key business leader to inspire and drive innovative global
marketing strategies across this key opportunity. She/he will
partner with internal/external resources to develop and execute
integrated marketing programs that ensure consistency, growth and
relevance across the organization.
Additional responsibilities will include:
Develop extensive strategic 3-5 year global brand strategy and
category plans for the brand, ensuring the brand has a meaningful
long term consumer position and achieves maximum volume
Build product and marketing strategies; Partner with
cross-functional lead on developing and delivering consumer-insight
Drive the analysis of products, brand and category
Develop primary communication vehicles in advertising, PR,
Contribute to the overall entertainment and licensing strategy
of the brand through development of successful relationships with
internal design staff and external providers.
Provide timely and consistent communication of brand activity
and key information to internal business partners.
Act as point person/key liaison on all licensing related
Oversees regional merchandising activities relative to category
Innovate the brand across multiple touch points (digital,
creative, retail, advertising and global).
Build a cohesive and actionable category marketing plan for the
Develop marketing plans and implement multi-layered programs
(digital, mobile, etc.) that drive sales growth for the brand.
Oversee digital content through developing immersive
functionality and digital enhancements to our analogue
Build Hasbro’s expertise in understanding how key consumer
groups access and use information and entertainment across various
platforms, ensuring Hasbro invests marketing dollars to deliver the
greatest ROI for each demographic segment.
Utilize metrics from Hasbro brand marketing programs to educate
the organization and make well informed, ROI driven decisions on
future marketing efforts.
Provide leadership and creative thinking to the analysis of
market trends, and the identification of new market
Education & Experience Requirements:
10+ years of brand strategy/marketing experience in forward
thinking consumer organization preferably supporting a global
Experience marketing entertainment or interactive product
experiences a plus.
Bachelors Degree in Marketing, Advertising or related field.
MBA strongly preferred.
Functional experience and/or knowledge will include:
The Sr Director will be a seasoned and strategic business
executive with proven experience in consumer organizations where
marketing drives revenue. The candidate will have an in-depth
working knowledge of the consumer and/or entertainment landscape
and a successful track record delivering programs that meet or
exceed corporate revenue goals.
Comfortable working in a fast-paced environment, the Director
Track record of managing multiple projects with a demonstrated
ability to prioritize efforts based on ROI to the business.
Experience managing a portfolio of brands, developing community,
gaming and other web-based projects (preferably kid and/or
Proven track record for developing cross channel marketing plans
that meet/exceed business objectives.
Excellent leadership and team building/management skills;
ability to provide clear and concise direction/feedback to external
and internal stakeholders as well as the ability to influence
Ability to consult on the business needs and the strategies or
tactics for utilizing a digital channel to deliver quantifiable
Background which includes hands-on accomplishments in delivering
market share, sales growth and profitability.
Expertise in planning, prioritizing and goal setting including
the ability to manage multiple projects, determine project urgency
and create detailed action plans.
Proven experience building and mentoring a team.
Capable of shaping a clear strategic vision and effectively
communicating that vision throughout all levels of the
Hasbro’s world-class brands and talented people are our greatest
assets. One of the ways we invest in you is through a competitive
and contemporary benefits package. Your particular benefits package
will depend on your position, location, local legal requirements
and years with the company. Here’s a look at what your benefits
package may include: Medical, Dental & Vision Insurance,
Half-day Fridays year round, Paid Vacation Time & Holidays,
Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer
Program, Employee Giving & Matching Gifts Programs, Tuition
Reimbursement, Toy Discounts and more!
Hasbro is committed to equality of opportunity in all aspects of
employment. We are committed to making all employment decisions
without regard to race, color, religion, sex, sexual orientation,
gender identity or expression, national origin, age, marital
status, or any other legally protected status.
Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segment: Branding, Manager, Brand Manager, Merchandising,
Marketing, Management, Retail