Associate Brand Manager

Company: LanceSoft Inc
Location: Pawtucket
Posted on: May 28, 2023

Job Description:

Pay rate : $40 - $44/hr

Job Description...

Partner with cross-functional teams including Design & Development, Brand Writing, Packaging, Engineering, Legal and Finance to develop innovative product lines that meet financial objectives
Demonstrate strong analytical skills and become the global consumer insights and competitive market segment specialist to contribute to insight-led product development
Help drive research initiatives to optimize products & messaging
Support marketing asset development and rollout in partnership with Creative Agencies, PR, Legal and Brand Writing teams
Assist in development of overall go-to-market product strategy
Analyze data and share insights on product performance and marketing impact
Manage critical data entry and forecasting information; additionally, ensuring the integrity of that information throughout internal systems across the portfolio
Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide guidance on local plans
Help deliver highly impactful presentations to internal team members, licensing partners and retail accounts
Provide timely and consistent communication of brand activity and key information to internal business and market partners
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Diversity, Equality, and Inclusivity This means a deep commitment to each other equally, in an open, diversified team environment. We strive to be as diverse as the clients and employees we partner with. We embrace people of any race, ethnicity, national origin, religion, gender identity, and sexual orientation. LanceSoft is a certified Minority Business Enterprise (MBE).
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Keywords: LanceSoft Inc, Pawtucket , Associate Brand Manager, Executive , Pawtucket, Rhode Island