Associate Manager, Global Brand Development & Marketing - Nerf

Company: Hasbro
Location: Pawtucket
Posted on: May 13, 2022

Job Description:

At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come. -Are you ready to have a blast? The Nerf licensed team has an opening for the next outstanding global brand marketer! - You will play an active role in crafting insightful product and marketing stories for one of the most recognizable toy brands in the world, as we partner to bring to life some of the most iconic entertainment and video game properties of all time. - We are looking for a proactive, high energy, collaborative, and adaptable team member with an ambitious spirit. - A creative mind and financial acuity will help you build foundational insights on how to grow the business; and a strategic mindset will help us gain alignment on new key initiatives as we build our portfolio of partners. - We are looking for a team member at the leading edge of what's new and cool in the entertainment, video games, and pop culture world. - Being a consumer of media and a fan of pop culture is a must! -A day in the life as an Associate Brand Manager of Global Brand Development & Marketing:As a digital-first problem solver, innovative consumer marketer, and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy for the licensed product segments within the Nerf Portfolio. In this role, you will:Partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) to complete key brand initiatives, including finding innovative ways to grow the business.Demonstrate creative thinking and apply consumer and social insights to drive product innovations and better meet/exceed consumer demands. Become the global consumer insights and competitive market expert and demonstrate takeaways on product development.Assist in the creation of consumer facing assets for advertising and marketing messaging. Provide timely and consistent communication of brand activity and key information to internal business partners.Partner with regional marketing teams to understand business needs, retailer trends & challenges, share methodologies, identify growth opportunities, and provide guidance on local plans.Assist in development of overall go-to-market product strategy and support global marketing materials creation turnover to regional level.Ownership and navigation of all internal systems and processes to ensure product lines are set up for success with a focus on accuracy and timeliness. -What you'll bring:You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. Ability to be agile and flexible in thinking. You are trend-savvy and think broadly about the competitive landscape, the retail environment and the consumer. You have an entrepreneurial spirit but excel at demonstrating that within a corporation - the ultimate entrepreneur. You experiment and look to do things differently, even when there is a chance of failure. You're comfortable searching outside formal boundaries to improve the status quo! You are passionate about future trends that will influence how industries change and evolve, and proactively seek opportunities to apply these within the brand our strategy and our consumer. You actively seek and listen to diverse points of view. -2-4 years proven experience in a fast-paced consumer products role. -Multifaceted experience supporting a fully coordinated marketing programExcellent written, verbal communication and dynamic presentation skills.Proficient in Microsoft Office applicationsBachelors Degree in Marketing, Advertising or related fieldHasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more! -Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. -#LI-BL

Keywords: Hasbro, Pawtucket , Associate Manager, Global Brand Development & Marketing - Nerf, Executive , Pawtucket, Rhode Island