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Public Relations Specialist

Location: Pawtucket
Posted on: September 25, 2022

Job Description:

Collette is seeking a Public Relations Specialist to join our Marketing Team. This is a hybrid role based at Headquarters in Pawtucket, RI. About Collette: Let Us Show You the WorldThere has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette's passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company's future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people. So, what are you waiting for? Your journey starts here. Position Summary:The Public Relations Specialist is responsible for growing, shaping, and maintaining Collette's reputation and exposure with the B2B and D2C media in the USA, Canada, and Australia. The candidate is responsible to develop a press release calendar, tasked with writing short news daily and press releases weekly. Identifying media opportunities, calling publications editors and writers daily to develop tight relationships, and always promoting positive public awareness of the company through external communications.Primary Functions: Write short daily news blurbs, press releases, pitches, case studies, white papers, and media summariesMake phone calls daily to key media contacts, asking for inclusion in publications and to strengthen working relationshipsCollaborate with different marketing units in ideation and execution of marketing campaigns with PR components, including social, paid media, email marketing and websiteBuild relationships with new media contacts and maintain relationships with existing contactsManage media requests in a timely and professional mannerPitch story ideas and content to mediaEnsure all communication is cohesive with the brand image, and do the necessary versioning for the markets we sell inTrack and analyze media coverage to inform future campaignsMeasure PR program impacts using regular reportingOrganize, schedule, and prepare key leaders for press interviewsKnowledge and Skills:Bachelor's degree in communications, journalism, public relations, marketing, or related field preferredExcellent organization skillsExcellent sales skills when communicating with press to pitch stories and develop relationshipsDemonstrated ability to prioritize tasks and manage time effectivelyStrong working knowledge of a variety of public relations programs preferredStrong oral and written communication skillsProficient in Microsoft OfficeAbility to develop, implement, and execute successful public relations campaignsMinimum Experience 0-3 yearsWilling to train the right candidate

Keywords: COLLETTE TRAVEL SERVICE INC, Pawtucket , Public Relations Specialist, Advertising , Pawtucket, Rhode Island

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