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Public Relations Specialist

Location: Pawtucket
Posted on: September 23, 2022

Job Description:

Collette is seeking a Public Relations Specialist to join our Marketing Team. This is a hybrid role based at Headquarters in Pawtucket, RI.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette's passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company's future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people. So, what are you waiting for? Your journey starts here.

Position Summary:

The Public Relations Specialist is responsible for growing, shaping, and maintaining Collette's reputation and exposure with the B2B and D2C media in the USA, Canada, and Australia. The candidate is responsible to develop a press release calendar, tasked with writing short news daily and press releases weekly. Identifying media opportunities, calling publications editors and writers daily to develop tight relationships, and always promoting positive public awareness of the company through external communications.

Primary Functions:

Write short daily news blurbs, press releases, pitches, case studies, white papers, and media summaries
Make phone calls daily to key media contacts, asking for inclusion in publications and to strengthen working relationships
Collaborate with different marketing units in ideation and execution of marketing campaigns with PR components, including social, paid media, email marketing and website
Build relationships with new media contacts and maintain relationships with existing contacts
Manage media requests in a timely and professional manner
Pitch story ideas and content to media
Ensure all communication is cohesive with the brand image, and do the necessary versioning for the markets we sell in
Track and analyze media coverage to inform future campaigns
Measure PR program impacts using regular reporting
Organize, schedule, and prepare key leaders for press interviews

Knowledge and Skills:

Bachelor's degree in communications, journalism, public relations, marketing, or related field preferred
Excellent organization skills
Excellent sales skills when communicating with press to pitch stories and develop relationships
Demonstrated ability to prioritize tasks and manage time effectively
Strong working knowledge of a variety of public relations programs preferred
Strong oral and written communication skills
Proficient in Microsoft Office
Ability to develop, implement, and execute successful public relations campaigns
Minimum Experience 0-3 yearsWilling to train the right candidate

Keywords: COLLETTE TRAVEL SERVICE INC, Pawtucket , Public Relations Specialist, Advertising , Pawtucket, Rhode Island

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