Creative Director

Company: Collette
Location: Pawtucket
Posted on: May 14, 2022

Job Description:

Collette is looking for a passionate and talented Creative Director to join our Marketing and Creative team based in our Pawtucket, RI headquarters. About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette---s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company---s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another --- Collette is all about the people. So, what are you waiting for? Your journey starts here. Position Summary: The Creative Director will lead a team of creative thinkers and doers. This person will have a mix of marketing expertise and strategic business understanding. The Creative Director sets the creative vision for the brand, bringing to life our positioning across all relevant touch points. This person will be responsible for guiding Collette---s highly talented in-house creative department that includes copywriters, editors, graphics designers, art directors and a video production team. The Creative Director must understand the target market and help develop the company---s corporate image, inspiring fresh creative concepts around our positioning to be executed across multiple media channels. The Creative Director should have a thorough understanding of brand positioning and the psychology needed in appealing to the consumer as well as what influences purchasing decisions. We are looking for someone who is passionate about bringing ideas to life on time, all the time. This person should be experienced with both managing people and inspiring others, elevating the creative work coming out of marketing as well as the creative team. Primary Functions: Will have a strong partnership and shared vision with the SVP of Marketing Lead and review work of the creative team in the production of all web, print, and digital marketing collateral, ensuring it---s on brand Is the decision maker responsible for all creative marketing materials Must be passionate about both creative and management Collaborate with creative, strategic communications, strategic planning, media, product and sales all while leading and motivating in order to drive engagement and results. Must have a strong understanding of creative ideas and design. Will take a proactive approach to anticipate internal and external concerns and maintain a level of flexibility to quickly respond to changing business needs Analyze market trends, consumer need, and the competitive landscape Responsible for leading, coaching and developing graphic designers, copy writers, art directors, and video teams Oversee all guidelines for the Collette brand including its Travel Styles Help select any outside talent necessary for projects Lead creative meetings Forecast and manage creative expenses and budget Take ownership, lead initiatives, and successfully execute through all stages of creative development on-target, on-time and on-budget Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges Knowledge and Skills This position requires a strong creative talent who is also a hands-on implementer and requires an individual comfortable functioning at both the management level as well as the functional level. Bachelor---s Degree in design. 12 years design experience, must have some experience in a direct-to-consumer business. B2B experience a plus. Experience directing photography. Experience presenting/pitching creative concepts Experience managing designers and outside talent Organizational skills, adaptability and composure under fire are necessary Portfolio review required.

Keywords: Collette, Pawtucket , Creative Director, Advertising , Pawtucket, Rhode Island