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Director, Global Media

Location: Pawtucket
Posted on: May 12, 2022

Job Description:

Press Tab to Move to Skip to Content Link At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.
- As Hasbro's global media specialist and lead, the Director of Global Media will serve as the primary point of contact for our global media agency and Hasbro teams to guide best-in-class media strategies globally. The role will be required to manage commercial terms of our agency and set global ways of working to streamline communication and processes in partnership with the VP, Global Consumer Engagement. Serving as a strategic POC for local and global Hasbro teams regarding media buying, the Director of Global Media will work alongside other stakeholders within the Global Integrated Marketing team (Social, Influencers, Analytics) to drive connectivity, integration and innovation for our marketing plans and go-to-market strategies. The role will be required to set media KPIs and co-create media measurement frameworks with our internal marketing analytics team to evaluate performance with a data-led and digital-led approach. Forging relationships and building influence across the organization and within our agency will be key for success - with a strong ability to prioritize, lead projects and deliver business results. A Day in the Life of the Director, Global Media:

  • Primary point of contact for global media agency; leads quarterly media reviews and manages commercial terms of our agreements including fees, scope, and resourcing.
  • Drive global planning principles and media strategies globally - help translate these principles into data-driven frameworks for market investments that can be measured across the world.
  • Forge close relationships with regions to gather feedback and ensure global is making valuable contributions to local teams and strategies
  • Collaborate with Global Brand teams by educating the team on the role of media, creative best practices, and past performance analysis
  • Lead long-term media vision for Hasbro - future proofing media plans for the changing media landscape and recommendation of new global vendors, platforms, and methodologies
  • Lead one direct report (Snr. Manager, Global Media) who will support with projects, reporting and delivery. Strong management and leadership skills to develop talent and assess resourcing gaps or opportunities What you'll bring:
    • 10+ years working across media strategy & execution, running large-scale projects either in-house or as an agency lead for global consumer directed brands, or equivalent
    • Experience leading teams and working in large global organizations, strong understanding of local market nuances
    • Prior experience within Kids & Family industry is preferred - strong understanding of the nuances, ethics and regulations surrounding kids
    • Prior experience managing media agencies with strong understanding of agency structures, fee models and staffing protocols
    • Track-record of contributing to integrated media strategies combining both off and online platforms
    • In-depth understanding of media analytics ranging from media mix modelling through to digital and linear performance metrics.
    • Ability to work closely and effectively with teams in matrix environment internally and externally; influence, manage and collaborate with teams, vendors, and agencies to achieve agreed upon goals with problem solving attitude. Strong relationship skills.
    • Excellent planning and organization skills
    • Strategic problem solver - able to think big picture and long term
    • Self-starter and proactive
    • Strong presentation and communication skills
      Come join our team!
      Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more! Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. #LI-LS All rights reserved. All audio, visual and textual content on this site (including all names, characters, images, trademarks and logos) are protected by trademark, copyrights and other Intellectual Property rights owned by Hasbro or its subsidiaries, licensors, licensees, suppliers and accounts.

Keywords: HASBRO DEUTSCHLAND GmbH, Pawtucket , Director, Global Media, Advertising , Pawtucket, Rhode Island

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