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Social Media Manager - Hybrid Schedule!

Company: Pet Food Experts Inc
Location: Pawtucket
Posted on: November 22, 2021

Job Description:

Pet Food Experts (PFX) has been putting people first for over 80 years. As a fourth-generation, family-owned business, headquartered in Pawtucket RI, PFX has grown to be a leading distributor of pet food and supplies servicing over 4,500 independent pet retail locations in 40 plus states nationwide. PFX is an award-winning, relationship-driven, service innovator delivering best-in-class customer experiences that create long-term success and sustainability for its partners and industry at large.Do you have a passion for pets, culture, and tech? Pet Food Experts is looking for a seasoned social media manager, this role will drive social strategy and execution for Pet Food Experts and Rumford Pet Express across, Tik-Tok, Instagram, Facebook, Twitter, YouTube, Pinterest, and LinkedIn. The Social Media Manager position requires a deep understanding of the social media landscape, ability to tell compelling stories and engage using PFX's unique brand voice. The ideal candidate must have an affinity for pets and a range of production experience in creating social content and short-form video. Candidates will need to provide strong examples of strategic capabilities and high-performing outcomes, including content examples driving B2B and B2C campaigns. This is a cross-functional role with room for growth reporting to the VP of Marketing.SUMMARY OF ESSENTIAL FUNCTIONS

  • Own the end-to-end social strategy for the communities brand experience, scaling our social presence and driving follower growth and engagement.
  • Build, execute, and scale social campaigns across Tik Tok, Instagram, Facebook, YouTube, Twitter, LinkedIn. Pinterest, Google Business - and continuously innovate on opportunities for channel expansion.
  • Develop messaging, content, and activations to increase.
  • Manage all live-stream events: LinkedIn Live, Instagram Live, Facebook Live, YouTube Live, Tik Tok Live.
  • Develop a social content strategy and calendar that highlights key messaging and year-round storytelling.
  • Identify emerging channel trends (content formats and submit matter) to define and execute A/B testing.
  • Own paid social campaigns from end-to-end: creative processes, targeting, segmentation, planning, execution, and reporting.
  • Scope and build influencers programs to drive engagement.
  • Work cross-functionally across broader teams to execute campaigns and programs, driving excitement for new brand partners, services, and community-building experiences.
  • Set, track and report on performance metrics.
  • Possesses a deep understanding of social platforms and algorithms that affect day-to-day publishing and content strategy including how to optimize metadata and stills.KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED
    • A deep understanding of creating content for digital platforms and story-telling for social platforms, including Youtube, Tik Tok, Facebook, Instagram, Instagram Stories, Facebook, Facebook Stories, LinkedIn, Twitter.
    • Solid experience in live streaming production.
    • High creative bar and attention to detail.
    • Detailed knowledge and experience in executing and optimizing campaigns with Facebook Business Manager, Google Analytics, Google Ads, and Instagram/FB Shop.
    • Proven ability to influence and communicate effectively with senior executives.
    • Ability to navigate and create structure around ambiguity, "can-do" attitude.
    • An intuitive and creative problem solver with impeccable organizational skills.
    • Must have a passion for pets, culture, and technology.
    • Experience with Canva, Adobe Creative Suite, and desired video editing platform.
    • The position may require travel.
    • Bonus: Experience with Hubspot.OTHER
      • Education - Bachelor's Degree required
      • Experience - Candidate must have at least 5-7 years of experience in social strategy and digital content developmentBenefits and Perks of joining the PFX Team:We genuinely care about our employees and it shows! Our comprehensive package of benefits for eligible employees includes the following:
        • Hybrid schedule, 2 days in office per week
        • Competitive compensation package
        • Excellent group health benefit programs, including medical, dental and vision
        • Health Care and Dependent Care Flexible Spending Accounts
        • Company-paid basic life/AD&D, short- and long-term disability insurances
        • Additional supplemental benefits with the convenience of weekly payroll deductions
        • Flexible Time Off
        • Paid Parental Leave
        • Retirement savings plan with employer match
        • Employee Assistance Program
        • Employee discounts on pet food and suppliesPet Food Experts is proud to strive for a strong spirit of teamwork, a mutually respectful workplace where we celebrate our differences through acknowledgement and appreciation of one another. We are honored to be recognized by our community, industry partners, and our own employees over the past decade. Learn more about us at www.petfoodexperts.com, Facebook, Instagram, Twitter, LinkedIn, or our blog.All offers of employment are contingent upon passing a required criminal background check.If you are interested in viewing additional opportunities, please go to www.petfoodexperts/careers.com to complete an Employment Application and to upload your resume.Pet Food Experts is an equal opportunity employer. Pet Food Experts does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military / veteran status.

Keywords: Pet Food Experts Inc, Pawtucket , Social Media Manager - Hybrid Schedule!, Advertising , Pawtucket, Rhode Island

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